Archive by Author

Five Ways to Spring Clean Your Small Business Marketing

Issue: April 2013 by .

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Spring cleaning in the house is a great way to get rid of the clutter and restore order. Now is also a great time to give your marketing efforts a clean-up to ensure that your marketing plan is working to its fullest and you’re getting the returns that you expect. Streamlining your marketing toolkit can [...]

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Quality vs. Economy … You Can’t Have Both

Issue: February 2013 by .

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  Sometimes, the seemly simple marketing plan doesn’t work because of a not-so-complicated problem. Take, for example, the owner of a small but very successful clothing store who was known for selling quality suits and offering unsurpassed service for more than 20 years. When the holidays came around, naturally the owner wanted to be competitive [...]

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8 Online Marketing Secrets That are Too Good to Be Free

Issue: December 2012 by .

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Successful online marketing for the New Year is about having more than just a website. The secret is combining the right mix of strategy and tools to increase sales and increase your success. Simply, you need three things: Get noticed. Grab interest. And, most importantly, gain a response. These eight simple tips can get the [...]

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Trick or Treat Your Business in a Whole New Way with a Social Media Kiosk

Issue: October 2012 by .

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Here’s a new marketing treat that will definitely scare up lots of new business. Remember the days of the old photo booth at the mall? You and as many of your friends that would fit cramming in for a quick and crazy photo? The printed photo strip was more than just a funny picture—it represented [...]

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Five Little Mistakes That Will Turn Your Website Into a Huge Disaster

Issue: September 2012 by .

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As a member of the team at Prototype Advertising, I get tons of questions from business owners about what it takes to create a truly great website. There really is not one perfect formula, but there are some simple steps that can make any marketing that you do for your business a success. Great marketing [...]

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Will the Next Email You Send Be a $16,000 Mistake?

Issue: July 2012 by .

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Receiving unsolicited emails, or SPAM, can be annoying for any business owner, to say the least. And, while certain unsolicited emails are permitted, sending SPAM can damage your company’s good reputation and cost real money in fines and other costs if you don’t comply with the rules. The rules are easy to follow and it’s [...]

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A Little Time is More Money Than You Think When It Comes to Marketing Your Business

Issue: June 2012 by .

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Sure, you already know that marketing your business is important. It makes your business grow, improves your image and, ideally, makes you money. At least that’s what it will do once you get started. But often times, we keep telling ourselves that we’re so busy running our business that we don’t have time to market [...]

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