Archive for 'Inside The Magazine'

In Defense of Lynchburg: What to do when someone doesn’t appreciate the very thing you sell

Issue: June 2014 by .

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Okay, so first off, I don’t actually sell Lynchburg. Well, I suppose it’s more accurate to say in some ways I do and in some I don’t. What I do is sell homes, or actually help people buy and sell homes. I don’t try to convince people to buy a home that doesn’t suit them. In fact, it’s not my goal to […]

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June/July 2014 Publisher’s Letter

Issue: June 2014 by .

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An entrepreneurial idea often takes on an element of surprise. It may strike one morning in the shower, while on vacation by the ocean, on an evening run or while stuck in traffic. Innovative ideas are rarely by the book unless, of course, you ask local couple-turned-small-business-owners, Rocky and Kimberlee Joines. The Joineses did something […]

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Four Essential Steps to Shift Your Marketing from Transactions to Interactions

Issue: June 2014 by .

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Companies have two choices: 1) Deliver generic promotional messages to push a product or service and drive customer transactions or, 2) Provide content and experiences uniquely tailored to individual customers’ needs and expectations, and discover why their most engaged customers love them—and then do more of that. In today’s world, the consumer is in the […]

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In Case of Emergency: Recommendations from Wooldridge Heating, Air & Electrical for keeping the power on

Issue: June 2014 by .

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The Derecho was an epic weather event that those in Central Virginia will remember for years to come. And everyone has a story about how they survived for days without power during one of the hottest times of the year. The stories usually include the hundreds of dollars in spoiled food that had to be […]

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A Place of Giving: Carol’s Place Opens Doors to Local Organizations to Raise Funds

Issue: June 2014 by .

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Amongst the hustle and bustle inside Carol’s Place restaurant in Forest, there are orders being taken, fluffy pancakes being flipped, soapy dishes getting cleaned and all of it is orchestrated by students from Jefferson Forest High School. Just about every Monday night, Carol’s Place owners, Rusty Goodwin and Chris Judd, allow organizations from around the […]

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Phantastic Books Reinvents the Corner Bookshop

Issue: June 2014 by .

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Contemporary bookstores often seem to fit squarely into one of two categories: large chain stores where e-readers and books share the shelves or small stores that exclusively sell used books. Husband and wife team, Rocky and Kimberlee Joines, are determined to not only operate outside those categories, but to avoid categorization altogether. The pair co-own […]

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Innovate or Implode: What will your HR department choose?

Issue: June 2014 by .

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You have finally met your departmental goals with time to spare and things are looking great. Retention seems to be improving in those difficult positions and the team is working hard, completing projects and aiming to reach this year’s goals. The organization is moving forward and your HR efforts have contributed to the sustainability of […]

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Summer Solstice Wine Festival Toasts the Longest, Laziest Day of the Year

Issue: June 2014 by .

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On the quarter-mile crawl up the gravel drive to Lazy Days Winery, just off 29 North in Amherst County, the sky stretches high and bright and pale, like a man waking from a nap. The winery, which in the past served Amherst’s cattle farmers as an auction house, used to be busy with the sound […]

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April/May 2014 Publisher’s Letter

Issue: April 2014 by .

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Invention. It courses through the heart of an artist and the mind of an entrepreneur. It’s an action both simple and complex; an idea that equally springs forth and requires dissection. Invention is what drives us forward—as individuals, businesses and nations. Sometimes, they make our lives just a little bit better. And sometimes, they change […]

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Managing Expectations: How Not to Get Your Bubble Burst When Selling Your Home

Issue: April 2014 by .

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Expectations; also sometimes known as assumptions. Like a couple other things in life, everyone has them (expectations, that is). And, if you’re smart (and I’m betting you are), you already know that in any relationship, whether it be business or personal, it’s always a good idea to control what someone else expects of you. That’s not to […]

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