Archive for 'Marketing & Sales'

Sometimes, Less is More

Issue: July 2011 by .

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I could go into some elaborate article about new marketing trends, the latest “techie” method of social media marketing or the proper use of Google Analytics, but I’m not. Instead, I’m taking us back to Marketing 101 stuff in this article. Friends, colleagues, countrymen, I am here to remind you of an oldie but goodie—“Less [...]

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A Dozen Hot Marketing Ideas for Summer

Issue: June 2011 by .

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With summer just around the corner, business can slow down as people go on vacation and begin to wind down. Here are a dozen hot summer marketing ideas to help fight the business drought! Host a cook-out: Invite your clients or best customers to a cook-out. It doesn’t have to be costly and doesn’t require [...]

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“I’m Having Lunch Right Now.” Nice … But Not Very Helpful

Issue: May 2011 by .

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Okay people, what are we doing here? Social Media is a wonderful tool, but are we getting a little too free with what we post? Do we really need to know that you’re watching a movie with your family? Is it imperative that we know your dog is doing something weird? It’s great that you’re [...]

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Don’t Let Funny Get in the Way of Your Message

Issue: April 2011 by .

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My favorite commercial from this year’s crop of Super Bowl ads is the Star Wars kid. It’s a terrific piece that I’m fairly sure will do very close to nothing for Volkswagen. Just like I’m pretty sure that 80 percent of the TV spots you like are some of the worst performing ads out there. [...]

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Do You Do Due Diligence?

Issue: March 2011 by .

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Sales and marketing can come down to a simple question and a lot of “do’s:” Are you doing your due diligence? Every professional should. NFL, NBA and NHL players do it. The FBI and CIA do it for sure … so guess what, you need to do it as well. That’s right sports fans, before [...]

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Five Simple Steps to Increase Sales in 2011

Issue: February 2011 by .

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You know that saying, “If you build it, they will come?” This quote was made famous in the hit movie “Field of Dreams,” but you really need to ask yourself if it applies to your sales and marketing strategy as well. While this article focuses clearly on Five Simple Steps to Increase Sales, before we [...]

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“Extreme Networking” Event Helps Make New Connections in Lynchburg

Issue: February 2011 by .

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“Extreme” is an adjective used to describe a lot of things these days, from sports to fitness and even makeovers. But networking? While it may not be the first thing most think of when they hear the word “extreme,” that’s exactly what was happening at the first ever “Extreme Networking” event on January 25 at [...]

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Are you holding your Web site accountable? Take it from Trouble to Treasure!

Issue: January 2011 by .

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If you run a business, chances are you have a Web site. But what has your Web site done for you lately, besides cost you time and money? It’s sitting there looking pretty and you make your annual investments to keep it that way, but is it bringing you sales leads or attracting new customers? [...]

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What’s Your Brand? (No, I’m Not Talking Toothpaste).

Issue: December 2010 by .

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Your company has a brand, your client has a brand and yes, even you have a brand as well. How do you present yourself to your client or prospects? Let’s extend that question even further, how do you present yourself to the general public? Have you noticed that in today’s world of customer service, whether [...]

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Nobody is Average and Everybody Does Not Exist

Issue: November 2010 by .

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I am not a big fan of Jazz music. I love listening to music and I can appreciate almost any musical genre, but jazz just isn’t for me. I’m sure there are many things that your friends and family like that you don’t. Perhaps they drive a truck and you can only imagine driving a [...]

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