Archive for 'Marketing & Sales'

Same Auld Lang Syne? You’d Better Hope Not.

Issue: January 2012 by .

0

It’s 2012. New year. New resolutions. New sales. New strategy. If you want 2012 to be a banner year, make sure you plan on how to get there. In today’s economy, you have to have a strategy in place to get from point A to point B … no exceptions. A simple, solid strategy makes [...]

Continue Reading

Decoding QR Codes

Issue: December 2011 by .

0

A year or so ago, you started seeing those questionable little secret code boxes called Quick Response (QR) codes popping up here and there. By now you see them everywhere—in magazines, newspaper ads and even TV commercials. Many of us remember the first time we fired up our Smartphone and scanned one of those interesting [...]

Continue Reading

The Value of Value

Issue: November 2011 by .

0

The value of value: it’s not really a silly statement if you think about it. Business is tough these days. It’s even tougher when all you do is offer only product and price. You have to give your customer or prospect something of value … something more. Because let’s face it: For what we shell [...]

Continue Reading

Manipulation and Mind Control: The Scary Side of Marketing

Issue: October 2011 by .

0

What if I told you that the companies whose brands you like and buy have been manipulating you with subliminal messages for years? What if your “choices” in a supermarket were not based on your preferences, but rather the result of carefully designed manipulation? Would that make you uncomfortable? Well, it’s true. Or, at least, [...]

Continue Reading

You Can Get Something for Nothing

Issue: September 2011 by .

0

Now that I have your attention … let me begin. Economy got you down? Marketing budget next to nothing? Guess what? Doing nothing is not really the smart way to go. In fact, it could help to sink the ship faster. I’m going out on a limb here to tell you that this is the [...]

Continue Reading

Customer Loyalty: A Few Simple Strategies Can Go a Long Way

Issue: August 2011 by .

0

Are you a loyal customer? Do you continue to give your business to a certain company year after year even though you have many other choices? Most of us are loyal by default, for the good and bad. We tend to stick with companies until they give us a good enough reason not to. I [...]

Continue Reading

Sometimes, Less is More

Issue: July 2011 by .

0

I could go into some elaborate article about new marketing trends, the latest “techie” method of social media marketing or the proper use of Google Analytics, but I’m not. Instead, I’m taking us back to Marketing 101 stuff in this article. Friends, colleagues, countrymen, I am here to remind you of an oldie but goodie—“Less [...]

Continue Reading

A Dozen Hot Marketing Ideas for Summer

Issue: June 2011 by .

0

With summer just around the corner, business can slow down as people go on vacation and begin to wind down. Here are a dozen hot summer marketing ideas to help fight the business drought! Host a cook-out: Invite your clients or best customers to a cook-out. It doesn’t have to be costly and doesn’t require [...]

Continue Reading

“I’m Having Lunch Right Now.” Nice … But Not Very Helpful

Issue: May 2011 by .

0

Okay people, what are we doing here? Social Media is a wonderful tool, but are we getting a little too free with what we post? Do we really need to know that you’re watching a movie with your family? Is it imperative that we know your dog is doing something weird? It’s great that you’re [...]

Continue Reading

Don’t Let Funny Get in the Way of Your Message

Issue: April 2011 by .

0

My favorite commercial from this year’s crop of Super Bowl ads is the Star Wars kid. It’s a terrific piece that I’m fairly sure will do very close to nothing for Volkswagen. Just like I’m pretty sure that 80 percent of the TV spots you like are some of the worst performing ads out there. [...]

Continue Reading

Older Entries »