Archive for 'Marketing & Sales'
There Is No Time Like the Present
Issue: August 2010 by David Norcross.
“I just do not have the time…” Throughout the course of your day, how many times do you find yourself uttering these same words? Or how many times do you end your day disappointed that you did not accomplish what you set out to do? We all have interruptions—the phone will always ring, you will [...]
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SYNQ Marketing
Issue: July 2010 by Mitchell Malcheff.
If there are two keys to marketing, they are this: How inexpensively can you do the job, and who do you know? A collaboration of four Lynchburg area companies is hoping that their one-stop shop approach will help the SYNQ Marketing Group lower costs for clients by capitalizing on their combined relationships. SYNQ is comprised [...]
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Hidden Marketing Opportunities
Issue: June 2010 by David Norcross.
Within the confines of every business, there are hidden marketing opportunities that exist. When I speak of opportunities, I am referring to assets that will help your business reach the next level. Typically, once uncovered, these hidden assets provide immediate growth in a short period of time and cost very little money. By now you [...]
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Is Your Message Unique?
Issue: May 2010 by David Norcross.
The first step in any marketing strategy is to develop a Unique Selling Proposition (USP), Unique Marketing Message or Customer Value Proposition. It doesn’t really matter what you call it—simply put, this two-sentence message defines you and your business. What really matters is that you have a message and that it is clearly communicated throughout [...]
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The Importance of the Follow-up
Issue: April 2010 by David Norcross.
How often do you stay in touch with your current customers or prospective customers? Do you have a follow-up system in place? So often, businesses of all sizes get SO stuck in the quagmire of the normal business routine that they forget to stay in touch with their customers. As a result, they become complacent [...]
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Direct Mail is Alive and Well in 2010
Issue: March 2010 by David Norcross.
With the rise of email, search engine optimization, social media and the like, it appears as if the tried and true method of direct mail has become lost in the shuffle. Of course, looks are sometimes deceiving. Direct mail is more effective today than ever before. However, I believe that anyone who relies solely on [...]
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Ways to Win Community Support
Issue: February 2010 by David Norcross.
I think it is safe to say that all, if not most, of us are proud to be a part of the Lynchburg area. Let’s face it—there is hardly a better place to live or work! Sure, this wonderful community is where we work and raise our families, but what is your business doing to [...]