Archive for 'Marketing & Sales'

Make a Commitment and Get Engaged Already!

Issue: May 2013 by .

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Are you committed to the most abused relationship in your life? Let’s face it–you cannot keep ignoring a partner that lives with you 24/7, provides you with hours of entertainment, information and puts up with your “work & surf” habits at 2 a.m. Yes, it is time for you to take a step back and [...]

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Five Ways to Spring Clean Your Small Business Marketing

Issue: April 2013 by .

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Spring cleaning in the house is a great way to get rid of the clutter and restore order. Now is also a great time to give your marketing efforts a clean-up to ensure that your marketing plan is working to its fullest and you’re getting the returns that you expect. Streamlining your marketing toolkit can [...]

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Time To Seek Professional Help?

Issue: March 2013 by .

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So, you’ve tried everything in your power to increase business. You’ve relied on your entrepreneurial instincts, friends, relatives and pets to boost your awareness and bottom line. But all of the sleepless nights, cold sweats and anxiety are taking its toll on you. Nothing seems to work. While it might be hard to admit, maybe [...]

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Quality vs. Economy … You Can’t Have Both

Issue: February 2013 by .

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  Sometimes, the seemly simple marketing plan doesn’t work because of a not-so-complicated problem. Take, for example, the owner of a small but very successful clothing store who was known for selling quality suits and offering unsurpassed service for more than 20 years. When the holidays came around, naturally the owner wanted to be competitive [...]

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8 Ways to Improve Your Online Marketing in 2013

Issue: January 2013 by .

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Whether your goal is to increase brand awareness, generate new leads or nurture existing contacts to sales, online marketing is one of your best promotional tools. This year, initiate in advance the marketing tools to ensure success for the new year. As you prepare your marketing budgets, ensure your plan includes promotional initiatives that deliver [...]

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8 Online Marketing Secrets That are Too Good to Be Free

Issue: December 2012 by .

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Successful online marketing for the New Year is about having more than just a website. The secret is combining the right mix of strategy and tools to increase sales and increase your success. Simply, you need three things: Get noticed. Grab interest. And, most importantly, gain a response. These eight simple tips can get the [...]

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8 Ways to Improve & Promote Your Content

Issue: November 2012 by .

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People respect brands that respect them back. If you’re going to request your audience’s attention, you’d better treat them to something worth their time and mental energy. Content drives the success of all your communication touch-points with your consumers. Learn the best ways to leverage your content to give your brand maximum exposure across all [...]

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Trick or Treat Your Business in a Whole New Way with a Social Media Kiosk

Issue: October 2012 by .

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Here’s a new marketing treat that will definitely scare up lots of new business. Remember the days of the old photo booth at the mall? You and as many of your friends that would fit cramming in for a quick and crazy photo? The printed photo strip was more than just a funny picture—it represented [...]

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Five Little Mistakes That Will Turn Your Website Into a Huge Disaster

Issue: September 2012 by .

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As a member of the team at Prototype Advertising, I get tons of questions from business owners about what it takes to create a truly great website. There really is not one perfect formula, but there are some simple steps that can make any marketing that you do for your business a success. Great marketing [...]

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Stay Fresh with a Website Redesign

Issue: August 2012 by .

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Your website is your 24-hour ambassador. If it’s searchable, easy to navigate, updated and successful at fulfilling your consumers’ needs, they’ll stay a while. They may even buy something. Now you want your website to keep them returning for more future purchases and to bring their friends, too. To be successful in today’s digital world, [...]

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