Archive for May, 2010

Is Your Message Unique?

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The first step in any marketing strategy is to develop a Unique Selling Proposition (USP), Unique Marketing Message or Customer Value Proposition. It doesn’t really matter what you call it—simply put, this two-sentence message defines you and your business. What really matters is that you have a message and that it is clearly communicated throughout [...]

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Employee Dress Codes: What is Enforceable?

Issue: May 2010 by .

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At some point, most employers will be faced with the difficult task of creating and enforcing employee dress and grooming standards. These standards are usually focused on increasing productivity and presenting a certain image to clients or customers. In recent years, many employers have relaxed the dress code in an effort to make employees more [...]

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Leader of the Month: Bob Ingram

Issue: May 2010 by .

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Name: Bob Ingram Job Title: Director of Manufacturing and Acting Works Manager at Griffin Pipe in Lynchburg, VA 1. How did you come to work at Griffin Pipe and how long have you been working there? My first position in the pipe business was in the mid ‘70s with U.S. Pipe and Foundry in Birmingham, [...]

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Town of Amherst Celebrates 100 Years

Issue: May 2010 by .

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The Town of Amherst will celebrate 100 years as an incorporated town on Saturday, June 12, 2010 with a Centennial Street Fair from 11 a.m. to 3 p.m. along Main Street. The event will feature food, music, clowns, centennial merchandise, and display booths from local organizations. A new series of painted parking meters will be [...]

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Discover Lynchburg Wins Two Awards at Statewide Tourism Summit

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The Lynchburg Regional Convention and Visitors Bureau won two awards at the annual Tourism Summit sponsored by the Virginia Association of Convention and Visitors Bureaus (VACVB). The three day event, held recently in Fairfax was attended by tourism professionals and DMO’s from all around the state, members of the Virginia Tourism Corporation and hosted speakers including [...]

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Forbes Ranks Lynchburg 28th Among Best Places for Business and Careers

Issue: May 2010 by .

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Lynchburg is ranked 28th as Best Places for Business and Careers by Forbes magazine in an annual study of metropolitan areas in the United States. Rex Hammond, President and CEO of the Lynchburg Regional Chamber of Commerce, said Lynchburg climbed from 70th in 2009 to 28th in this year’s study, one of the largest jumps [...]

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DIY Business: Basics for Starting Your Own Business

Issue: May 2010 by .

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So you’ve got an idea for a business. It’s got the potential to not only be an incredible personal opportunity, but also a great investment. Yet, sometimes just getting started can be a very difficult thing. Don’t let the fear of failure stop you, because the slowed economy is targeting everyone, from big to small. [...]

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Investing in Stroke Prevention

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Stroke strikes nearly 800,000 people annually, killing more than 143,000 and forever changing the lives of many who survive. The third leading cause of death in the United States, stroke is the foremost cause of serious, long-term disability across the country. Strokes can, and do, hit every age group, with nearly 25 percent of strokes [...]

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Energy Emphasis: How Lynchburg College is Reducing Their Consumption

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For some of us, when we think back on our college years, we’ll remember late night parties, cramming for exams and copious amounts of pizza. For the alumni of Lynchburg College, they will likely remember the same things—but with a special twist. Over the course of the next few years, Lynchburg College will spend $4.65 [...]

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Time for “Spring Cleaning” of Your Investments

Issue: May 2010 by .

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Spring is here — time to spruce up your house, get rid of clutter and get things organized. But this year, go beyond your home and yard when you do your spring cleaning and look for ways to rejuvenate your investment portfolio. Of course, you don’t have to take an “out with the old, in [...]

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